Episode 037 Michael Whitehouse

Michael Whitehouse joins host Yvonne McCoy on the One Small Change podcast for an engaging discussion about authenticity and its transformative power within entrepreneurship. Michael shares his journey of embracing authenticity by choosing to lean into what truly resonated with him, rather than following prescribed paths that didn't align with his values. Together, they explore the importance of focusing energy on what you love and simplifying strategies to achieve success.

Michael details a framework of nine foundational questions to help entrepreneurs discover gaps in their processes and refine their approach. Packed with insightful anecdotes and practical advice, this episode encourages listeners to prioritize authenticity and strategically streamline their efforts to fuel growth and achieve their business goals.

CHAPTERS

00:00 "Exploration & Growth with Yvonne McCoy"

03:53 Passion vs. Strategy Balancing Act

06:59 Daily Emails as Private Social Media

12:18 "Strategic Social Media Engagement"

15:33 "Being Ready for Client Engagement"

16:36 Client Attraction Strategies

22:05 "Answer Nine Questions First"

25:04 Mediterranean Cruise Bucket List Quest

26:08 Avoid "Should" Mentality

MAIN QUOTE: "Do what works and nothing else."

LINKS:

Michael's Free Guide - 9 Foundational Questions for your Business