Episode 081 Sophie Lechner

In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Sophie Lechner, a marketing coach with a passion for authentic relationship-building on LinkedIn. Sophie Lechner shares how an unexpected pivot during the pandemic led her to discover the untapped power of LinkedIn—not just as a resume platform, but as a hub for real, meaningful engagement. Together, Yvonne McCoy and Sophie Lechner explore the value of small changes, the importance of quality over quantity in marketing, and give tactical advice for anyone looking to make LinkedIn a richer, more fulfilling experience.

Guest Bio:

Sophie Lechner is a seasoned marketing coach who helps entrepreneurs and professionals use LinkedIn as a tool for authentic connection and sustainable business growth. With over 20 years of experience leveraging LinkedIn, Sophie Lechner guides her clients to market with intention, prioritize relationships, and find their unique voice. She is the creator of The Magnet Model and the author of "Unlock Your Impact."

Chapters:

00:00 "One Small Change Podcast"
04:35 "Authentic Connections Platform"
09:25 "Algorithm Tips: Comments Matter"
11:01 "Authentic Engagement in Posting Parties"
15:04 "Quality Over Quantity in Posting"
18:05 "Consistency Builds Trust and Momentum"
21:02 "Joyful, Authentic Marketing Strategies"
26:18 "Beach Reset and Staying Curious"
26:59 "Podcast Growth and Small Changes"

Quote from the Guest:

"The power of LinkedIn is in those exchanges, in those conversations that lead to, you know, DM exchanges, a couple of which, after which you say, let's get on a call. So it's the relationships that you build that really are the core."

Link:

Sign up for Sophie’s free monthly co-working here. It's a 2-hour session with other mission-driven entrepreneurs where you’ll get work done, with 15 to 20 minutes of office-hour style Q&A on anything related to LinkedIn, marketing or book writing. She also provides a prompt (human, not AI) that usually inspires several posts.

https://themagnetmodel.com/coworking