In this episode of One Small Change, Yvonne McCoy is joined by personal style and image branding expert Jackie Wheeler. Together, they explore the transformative power of personal branding through authentic style choices. Jackie Wheeler shares how seemingly small decisions in wardrobe and self-presentation can spark bigger professional and personal growth. The discussion dives into why consistency and authenticity in one’s brand matter, strategies for finding and expressing your signature look, and actionable tips for using style as a non-verbal message to connect and stand out. Listeners will come away inspired to identify their three core brand words and take practical steps towards building a style that feels true to themselves.
Guest Bio:
Jackie Wheeler is the owner of Jackie Style, an image and branding agency focused on helping women in the spotlight authentically express themselves through personal style. With a lifelong passion for fashion and a keen eye for branding, she empowers her clients to project confidence and consistency in every room they enter. Jackie believes that style is more than just clothes—it’s about creating a lasting impression and communicating your unique story.
Chapters:
00:00 "Small Changes, Big Transformations"
06:33 Authentic Style and Personal Branding
10:53 Defining Educated: Appearance vs Authenticity
14:05 "Wartime Love Bracelet"
15:37 "Embracing Authenticity and Kindness"
20:35 "Embrace Discomfort, Foster Growth"
Quote from the Guest:
"You are uniquely and specially made. You are a special wonder. There is no one like you. So please do not try to be anyone else but who you are authentically."
Link:
HEY, I’M YVONNE…
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